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Sunday, October 19, 2008

Roland MC 307 Groovebox

The MC-307 blurs the boundaries between DJing and playing your own music as part of a DJ set. Building on the success of the sound engine of the acclaimed MC-505, the MC-307 takes the pattern-based sequencing pioneered by the original MC-303 in 1996, and steers it in an entirely new direction.

The first look at the MC-307 will tell you that this product is aimed squarely at DJs, with the ubiquitous pitch control slider on the right hand side, as well as push and nudge buttons, which have been designed to emulate the operation of a turntable. This makes mixing in tracks from a live source so intuitive and familiar, that you will treat the MC-307 as a third record deck, only one that's playing your music.

User operation has been completely revamped from the MC-505, and confusing sub menus have been totally eliminated, leaving an easy-to-use operating system, which lets you get straight to the heart of the matter...writing the music.

Another new feature is the grab function, brought in from the acclaimed DJ-2000 mixer, and allows the user to rhythmically switch the effects in and out of the performance at will, which is perfect for timing those flangers to perfection.

Also making a debut appearance is the isolator function, which strips out the mid, low or top end of the music, perfect for those atmospheric build-ups. From a technical point of view, the MC-307 offers 64-voice polyphony, 24 different multi-effects, over 800 sounds [double the wave memory the MC-505] and 40 different drum kits, including genre-defining appearances from the TR-808 and 909 series.

A new mode of recording, TR-rec, emulates the step input mode of the original 808 and 909 for added authenticity, This is the natural evolution of the Roland Groovebox project, and the most balanced yet. Since most Grooveboxes sold by Roland end up gigging in the clubs, this represents our most ambitious move yet, allowing DJs to start producing their music, while staying in a familiar, non confusing environment.

Quote: "The 307, for me, highlights the future of music production. I love the concept of a DJ turning up to play a set, plugging a 307 into the mixer, between the decks and blending their own material into the mix. DJ set or live PA? Both. More scope then cutting an acetate, but just as immediate"